Marketing & Purpose Driven Brands: How Brand Purpose Affects Your Company's Bottom Line

Brand purpose is a key part of your business. It sets the tone for marketing and communications and fuels your day-to-day operations for reasons beyond just making a profit. There is nothing wrong with making a profit, though, and believe it or not, your brand purpose can have a positive effect on the money that you make. How?

Brand Purpose Helps You Build a Strong, Committed Team 

There is great power in having a purpose behind the work that you do day in and day out. Now more than ever, people are looking for exactly that. If your brand stands for something bigger than itself, you give your team a reason to show up and do their work. As we have all learned recently, simply having the means to pay the bills isn’t enough of a motivator to get people to stay with a company for the long haul. 

You can also use your purpose to find the right people for your team. When you hire based on common values, you have a greater chance of finding team members whose core values align with yours. To be clear, this is not about creating a business in a vacuum, but rather having people on your team who share your desire to make a positive impact in the world. 

Stronger Partnerships 

Entrepreneurs love to collaborate, especially when it is for a good cause. Your purpose can act as a filter for your partnerships, helping you to identify organizations that align with your values and increasing the likelihood of using your collective resources for the greater good for years to come. For example,  a company like Love Your Melon which was established with a purpose to help those affected by pediatric cancer, could partner with an organization like St. Jude’s Hospital to provide financial assistance to families who can’t afford quality medical care for their children. 

Guide Your Day-to-Day Operations 

Success is almost inevitable when you are working on something that you are passionate about.

And this is not because of luck. You still have to work hard, but the fact that you care so deeply means that you will seek out the best opportunities, partner with the best people, and make the decisions that have the greatest positive impact. Imagine having an entire team with that same level of dedication and the possibilities of what you can accomplish. It’s mind-blowing. 

Hackett Brand Consulting Helps Businesses Grow With Purpose 

At the core of Hackett Brand Co. is a strong desire to be a force for good. Purpose is built into everything we do, and we aim to work with like-minded companies who are also mission-driven. For us, that means finding people who want to do good things in the world and creating a marketing strategy that will grow their business and help them make the greatest impact.

Only you know the purpose behind what you do day in and day out, but if you’re ready to expand your business, we can help! Connect with us and we can dive deeper into how you can use your brand purpose to grow your business