Brand Purpose in the Practice of Digital Marketing

Your purpose is what sets you apart from your competitors. This thing you do is more than just your business, it’s a mission to make an impact on the world and leave it better than you found it. 

At the heart of Hackett is a deep desire to be a force for good. For us, working with purpose-driven brands means finding people who want to make a positive social impact, and creating a marketing strategy that will grow their business at the intersection of marketing and purpose.

We truly believe that we can be an agent of change, shaping our future by working with partners who serve their communities and believe in leveraging the power of their platform to help make the world a better place.

Today, a great product or service will not translate into spectacular sales on its own merits. You have to have an aggressive marketing plan and move forward with purpose.

Purpose.

Before we talk about how to design a digital marketing plan with purpose, let’s examine the meaning of purpose. Moving with purpose means to have an intention or objective, it’s the reason why we take the actions that we do.
Isn’t the purpose of any business to make money, to be successful?

Absolutely, but success means different things to different people:

When you’re strategizing your marketing plans, purpose matters more than ever. Why? Because if you haven’t clearly outlined your end goal beyond, “to make money,” then chances are you’re throwing good money away for no good reason.

We market our small businesses because we want to draw attention to our products and services. That’s a general idea, but if we take a closer look at our purpose, we can better allocate our marketing dollars to increase our odds at achieving them, whether that means investing in traditional media resources, social media services, or other types of digital marketing.

As a digital marketing agency, we offer several types of services from public relations, paid media, and content marketing to influencer marketing, marketing strategies, and social media. These are proven strategies that help my clients move forward with purpose, targeting their clearly defined goals to achieve their unique definition of success.

When you lead with purpose, you can expect good results to follow. When you design a strategic marketing plan with purpose, you can expect those results to reflect what is important to you as you start, manage and grow your small business.

What is your purpose? 

Only you can define that, but if you’re ready to grow your brand by exploring this topic further, we’re here to help. Drop us a line at marketing@hackettbrand.com.