What’s In A Name?

We get this question a lot. And honestly? It all started with a bungee jump.

After a (totally cliché but completely life-changing) leap off a bridge in New Zealand, we knew we needed to shake things up—our careers, our lives, all of it. So, when we got back to Colorado, we launched Hackett, named after AJ Hackett, and the very bridge that pushed us past our comfort zone.

While our founders are based in Colorado (and, yes, their snowboards make regular appearances in Zoom calls), our team is fully remote, spread across 10+ states from California to New York.

Want the long version of how we left successful corporate and nonprofit careers to help brands like yours? Shoot us a note—we’d love to grab a virtual coffee and chat!