Tried and Tested Marketing Strategies That Work - Time and Time Again
Katie Conroy is the creator of Advice Mine. She enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research.
We live in a digital world today. This means that marketing methods have accelerated to great heights, with brands and businesses finding creative ways to engage with and sell to their audience. But what if we told you that you don't need millions of dollars in ad budgets nor a massive team of dedicated salespeople to meet your revenue goals?
Yep, sometimes it's better to go the tried-and-true route. Here, Hackett Brand Consulting breaks down time-forgotten (but effective) marketing strategies you need to try today. Let's dive right in.
Understanding Your Target Audience
If you don't fully understand who you're marketing to, your sales investments will never pay off. To understand your target demographic, you'll need to do research - and lots of it. Portland Community College suggests asking questions about the group's spending power, interests, hobbies, trigger points, and more. Once you've narrowed down your audience, try to figure out the specific marketing niche that will help you sell to them. You will also need to understand how to reach your target market. This requires research too and will act as the foundation for all your marketing outreach. You can do this by asking potential or current clients how they discover the types of products or services you sell. Their answers can help you focus your marketing efforts even further.
Coupons for the Win
Including coupons in your strategy is a no-brainer. Coupon marketing allows you to quickly engage customers that weren't interested in your product in the first place, which invites greater reach. Carefully planning coupon offers also enables cross-selling and up-selling, which you can use to increase your bottom line.
Physical Advertising Materials
Another excellent strategy to utilize is physical advertising material. Brands are all about the web pop-ups and email newsletters these days, which are highly effective strategies in their own right. However, utilizing flyers, postcards, billboards, and yard signs should be used in conjunction with online tactics. Why? Well, with the influx of information available on the web, most people don't end up registering short ads or pop-ups. However, having physical advertising in the real world may generate better results because people are forced to engage with these materials in the real world, which increases attention and interest.
Think Design
According to BluErth, good design sells. Designing and crafting your marketing efforts is a sales strategy of its own, as it can incentivize individuals to choose your brand over others. In addition, incorporating your design efforts holistically across your social channels, website design, and physical advertising strategies helps communicate a unified brand vision. Be sure to tie in elements like product copywriting and catchy slogans with your overall layout too. This will give your brand a unique voice that stands out amongst competitors in the business landscape.
Storytelling
Crafting a narrative for your brand is an art form in itself, and is arguably as important as your product. It can help position your wares in a way that is appealing to your audience. Brand storytelling is also a method that will help you engage with your customers in a meaningful and personal way. Be sure to give insight into how your company came to be, what value you bring to the table, and how you contribute to and engage with your community.
Take a Holistic View
And now, coming back to one of the most essential strategies - digital marketing. Using the online world, including social media and internet content, is an excellent way to connect with your audience and capture their interest. Using digital marketing strategies like search engine optimization, influencer marketing, and affiliate marketing can optimize better conversion rates and help you accurately measure your results. However, it is essential to note that digital marketing alone cannot do much if you don't tie it in with other sales methods. A comprehensive strategy will include online and offline modes, digital marketing, and the methods mentioned above. When you combine all these tactics holistically is when you can expect the best results!
While it can be tempting to play around with the latest sales and marketing trends, getting too experimental with your strategies can come as a detriment. Your risk factor increases, which can result in a shaky bottom line. Instead, opt for the tried and true principles to increase your overall revenue and establish yourself as a profitable enterprise!
Feeling daunted about your sales strategy and how to get started? Not to worry. Hackett Brand Consulting helps brands bring their vision to life through strategic digital marketing that drives business results. Click here to work with us today!